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FoCu Newsletter No 1, June 2013
Work package 3
Capitalisation and market implementation of fortified heritage to support
economic growth of cities and regions
The Working Programme of
Project Forte Cultura
Focus:
Fortified monuments are a cultural resource which should be capitalised on
with the help of new means to generate income, to stimulate investments
and to create new jobs in such fields as monument management, monu-
ment economy and financing, fortress marketing with modern electronic
instruments and with establishment of a transnational fortress network
Main Results: • Strategies to improve monument economy, financing and investments
• Development of innovative management models and utilisation concepts
• Creation of e-marketing tools for fortified heritage market implementation
• Implementation and dissemination of e-marketing instruments
• Foundation of a Central European network of fortified heritage
Work package 4
Strengthening the impact of fortified heritage for urban, rural, cultural and
social development
Focus:
Implementation of fortified heritage into urban modernisation to enhance
the attractiveness and identity of cities and regions; to increase the cultural
and social quality in people’s mind by modern utilisation of the heritage
Main Results: • Implementation of fortified heritage into cities and regions modernisation
• Enhancing of the cultural and social identity associated with fortified
heritage
• Transnational Information System and database of fortified heritage in
Central Europe
• Strategies for infrastructural interconnection of fortress heritage
• Knowledge transfer to develop fortified heritage
Work package 5
Creation of Central European cultural route to capitalise on fortified
heritage
Focus:
Development of a cultural route “Forte Cultura” as a tourist product to
foster the fortress tourism as economic basis of cities and regions, to
generate investments, income, employment, social and cultural outcomes
in interregional cooperation
Main Results: • Development of culture route Central European fortified heritage
• Elaboration and implementation of tools for route organization
• Marketing concept, branding, marketing instruments and certification of
the culture route Forte Cultura
• Product placement and implementation of culture route at markets
• Creation of route management and building of institution
Work package 6
Exploitation of traditional knowledge and expertise for protection of
fortified heritage
Focus:
Saving and using traditional knowledge, expertise and technologies for con-
servation of fortress monuments, organising trans-national experience ex-
change and research in fortress reconstruction and restoration, as well as
promoting initiatives for European heritage protection
Main Results: • Identification, collection and experimentation of historic construction
technologies
• Organisation of trans-national exchange to share knowledge and expertise
• Capacity building to save traditional knowledge and expertise
• Protection of fortified heritage by joining the European Heritage Label
Fascinating Architecture
Events in Monuments
Attractive Nature
New Life in Historical Fortresses
Culture and Art in Casemates
Historical Sites