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FoCu Newsletter No 1, June 2013

Work package 3

Capitalisation and market implementation of fortified heritage to support

economic growth of cities and regions

The Working Programme of

Project Forte Cultura


Fortified monuments are a cultural resource which should be capitalised on

with the help of new means to generate income, to stimulate investments

and to create new jobs in such fields as monument management, monu-

ment economy and financing, fortress marketing with modern electronic

instruments and with establishment of a transnational fortress network

Main Results: • Strategies to improve monument economy, financing and investments

• Development of innovative management models and utilisation concepts

• Creation of e-marketing tools for fortified heritage market implementation

• Implementation and dissemination of e-marketing instruments

• Foundation of a Central European network of fortified heritage

Work package 4

Strengthening the impact of fortified heritage for urban, rural, cultural and

social development


Implementation of fortified heritage into urban modernisation to enhance

the attractiveness and identity of cities and regions; to increase the cultural

and social quality in people’s mind by modern utilisation of the heritage

Main Results: • Implementation of fortified heritage into cities and regions modernisation

• Enhancing of the cultural and social identity associated with fortified


• Transnational Information System and database of fortified heritage in

Central Europe

• Strategies for infrastructural interconnection of fortress heritage

• Knowledge transfer to develop fortified heritage

Work package 5

Creation of Central European cultural route to capitalise on fortified



Development of a cultural route “Forte Cultura” as a tourist product to

foster the fortress tourism as economic basis of cities and regions, to

generate investments, income, employment, social and cultural outcomes

in interregional cooperation

Main Results: • Development of culture route Central European fortified heritage

• Elaboration and implementation of tools for route organization

• Marketing concept, branding, marketing instruments and certification of

the culture route Forte Cultura

• Product placement and implementation of culture route at markets

• Creation of route management and building of institution

Work package 6

Exploitation of traditional knowledge and expertise for protection of

fortified heritage


Saving and using traditional knowledge, expertise and technologies for con-

servation of fortress monuments, organising trans-national experience ex-

change and research in fortress reconstruction and restoration, as well as

promoting initiatives for European heritage protection

Main Results: • Identification, collection and experimentation of historic construction


• Organisation of trans-national exchange to share knowledge and expertise

• Capacity building to save traditional knowledge and expertise

• Protection of fortified heritage by joining the European Heritage Label

Fascinating Architecture

Events in Monuments

Attractive Nature

New Life in Historical Fortresses

Culture and Art in Casemates

Historical Sites