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Project Newsletter 3

December 2014

Capitalising of fortified cultural heritage for sustainable

development and competitiveness of cities and regions

During the summing up conference of the project "

Forte Cultura - capitalising of

fortified heritage for sustainable development and competitiveness of cities

and regions

", held on 25th-26nd November 2014 in Kostrzyn nad Odra (PL), the 13

project partner from 8 Central European Countries were able to provide an impressive

list of results. The transnational cooperation was possible with the funding of the CEN-

TRAL EUROPE Programme. Additional guests from Spain, Belgium and Croatia observed

the conference and verify to participate in the future activities. The interest was focused

on the developed European culture route fortification

FORTE CULTURA (www.forte-

cultura.eu

)

as a new tourist product to win tourists wit economic effects for the main-

tenance of the cultural heritage fortified monuments.

At the same time, some publications were produced to improve the monument economy,

the management quality and the market presence of the fortifications in Central Europe.

Assessed as important is the progress and the new quality in the fortress marketing.

Therefore a guideline was elaborated.

The more than 60 participants at the conference expressed their great interest in the

joint implementation of the project results for a wide dissemination of the knowledge

progress.

F

INAL

PROJECT

CONFERENCE

WITH

HIGH

INTERNATIONAL

RESONANCE

Project results justifying

continuation of the transnational fortress cooperation

This operation is implemented through the CENTRAL

EUROPE Programme co-financed by the ERDF

CONTENT

GENERAL PROJECT-SUMMING UP AS START OF PERMANENT COOPERATION

CONTRIBUTION TO CAPITALISING OF FORTIFIED HERITAGE

FORTRESS MARKETING AS KEY FOR MARKET IMPLEMENTATION

FORTIFIED HERITAGE FOR URBAN CULTURAL AND SOCIAL DEVELOPMENT

EUROPEAN CULTURE ROUTE DEVELOPMENT

VALORISATION OF TRADITIONAL KNOWLEDGE AND EXPERTISES

2

3

4

5

6

7-8

F

ORTE

C

ULTURA

The "European Fortress

Tourism and Fortress

Marketing Network reg.

ass." was founded

As one of the most important re-

sults of the project, a new perma-

nent cooperation network of the

fortified monuments in Europe

was founded.

The project partner agreed to

create a legal organisation to

manage the transnational coop-

eration in a professional quality.

Common interest of the network

members is the development of

the fortress tourism, based on the

culture route

FORTE CULTURA

,

and the effective fortress market-

ing. It's planned to offer new in-

struments for the fortifications to

be present at the European tour-

ist markets. "

FORTS-2-MAR-

KET

" is the common slogan for

the network activities:

www.forts2market.net

A Managing Committee was

elected. Dr. Frank Riesbeck, Hum-

boldt-University at Berlin (DE), is

the first Chair person.

Members of the network can be

public or private organisations

or experts that legitimately rep-

resent a fortified monument or

have expertises in the field of for-

tified heritage, fortress tourism or

fortress marketing.

The central network office will be

in Berlin (DE), managed by the

European Cooperation Centre of

Fortified Heritage - ECCOFORT

reg.ass.

Dr. Frank Riesbeck, Chair person of

the network, awards Dr. Andrzej Kunt,

Mayor of the Lead Partner City Kostrzyn

nad Odra, as Honorary President of the

Network "FORTS-2-MARKET".